Exam Domains

Exam Domains

Note: This exam Blueprint includes topics/domains and test objectives to help guide the test taker. They should not be construed as a comprehensive listing of all of the content on this examination.

Content

Section 1.0 Instance Configuration

1.1 Demonstrate knowledge of basic setup requirements for a Campaign Studio instance

Section 2.0 Data Management

2.1 Demonstrate ability to maintain clean lists 2.2 Demonstrate knowledge of data tables 2.3 Demonstrate ability to build segments

Section 3.0 Content, Components and Channels

3.1 Demonstrate knowledge of assets 3.2 Demonstrate knowledge of forms 3.3 Demonstrate knowledge of landing pages 3.4 Demonstrate ability to build effective & deliverable emails 3.5 Demonstrate knowledge of other channels usable with Campaign Studio

Section 4.0 Campaigns

4.1 Demonstrate knowledge of campaign strategy

Section 5.0 Reporting

5.1 Demonstrate knowledge of basic reporting capabilities

Section 6.0 Campaign Factory

6.1 Demonstrate ability to manage multiple Campaign Studio instances 6.2 Demonstrate understanding of Campaign Factory's value

Section 7.0 Value (Personalization)

7.1 Demonstrate understanding of Campaign Studio's personalization capabilities 7.2 Demonstrate understanding of the value of marketing automation 7.3 Demonstrate knowledge of dynamic web content

Learn more about the Acquia Certification Program at https://acquia.com/certification.

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