Study Guide

Section 1.0 Instance Configuration

1.1 Demonstrate knowledge of basic setup requirements for a Campaign Studio instance

Topic	Link
Campaign studio settings	https://docs.acquia.com/campaign-studio/settings/

Section 2.0 Data Management

2.1 Demonstrate ability to maintain clean lists

Topic	Link
Maintaining a clean contact list	https://docs.acquia.com/campaign-studio/contact-management/maintain-clean-contact-list/

2.2 Demonstrate knowledge of data tables

Topic	Link
Contact management	https://docs.acquia.com/campaign-studio/contact-management/contacts/

2.3 Demonstrate ability to build segments

Topic	Link
Segments	https://docs.acquia.com/campaign-studio/contact-management/segments/

Section 3.0 Content, Components and Channels

3.1 Demonstrate knowledge of assets

Topic	Link
Assets	https://docs.acquia.com/campaign-studio/components/assets/

3.2 Demonstrate knowledge of forms

Topic	Link
Forms	https://docs.acquia.com/campaign-studio/components/forms/

3.3 Demonstrate knowledge of landing pages

Topic	Link
Landing Pages	https://docs.acquia.com/campaign-studio/components/landing-pages/

3.4 Demonstrate ability to build effective & deliverable emails

Topic	Link
Emails	https://docs.acquia.com/campaign-studio/channels/emails/

3.5 Demonstrate knowledge of other channels usable with Campaign Studio

Topic	LInk
Marketing messages	https://docs.acquia.com/campaign-studio/channels/marketing-messages/
Text messages	https://docs.acquia.com/campaign-studio/channels/sms/

Section 4.0 Campaigns

4.1 Demonstrate knowledge of campaign strategy

Topic	Link
Campaigns	https://docs.acquia.com/campaign-studio/campaigns/

Section 5.0 Reporting

5.1 Demonstrate knowledge of basic reporting capabilities

Topic	Link
Reports	https://docs.mautic.org/en/reports

Section 6.0 Campaign Factory

6.1 Demonstrate ability to manage multiple Campaign Studio instances

Topic	Link
Accounts and instances	https://docs.acquia.com/campaign-factory/campaign-factory-accounts-instances/

6.2 Demonstrate understanding of Campaign Factory's value

Topic	Link
Campaign Factory	https://mautic.com/products/maestro-marketing-management/

Section 7.0 Value (Personalization)

7.1 Demonstrate understanding of Campaign Studio's personalization capabilities

Topic	Link
Components	https://docs.acquia.com/campaign-studio/components/

7.2 Demonstrate understanding of the value of marketing automation

Topic	Link
Marketing Automation benefits	https://docs.acquia.com/campaign-studio/

7.3 Demonstrate knowledge of dynamic web content

Topic	Link
Dynamic web content	https://docs.acquia.com/campaign-studio/components/dynamic-web-content/